Do you want to capture the attention of your target audience on the top classified sites? Do you
wish to increase your sales and reduce the number of queries that you get for your listed products?
The number one suggestion to these questions is improving the quality of product descriptions.
When you write your product descriptions correctly, you will automatically get more conversions
and fewer queries.
These actionable tips can help you write the best product descriptions for ads on the free classified
Tip 1: Write Detailed information
Fill your product description page on the classified site with tonnes of information. Mention all the
relevant information about the product including its specifications, size, dimensions, colours,
features, etc. You can also use an FAQ type writing style to answer the most relevant questions of
your prospects quickly.
Tip 2: Use Concise and Clear Language
Use clear language. A mix of ornamental language along with technical terms is preferable on the
top directory sites. Make sure that you take the theme of the product into account and classify it
under the right categories. Free directory sites like www.bedpage.com have several well-defined
sections to classify the different products. List your product in the right category so that the
prospects can locate it quickly through minimal browsing.
Tip 3: Conduct Focus Group Session
Conduct a small focus group session with your existing customers to pinpoint the keywords that they
used to identify your product. Use these keywords extensively in the product description for the
Tip 4: Use Simple Language
Use extremely simple language in your content. Check the readability of the overall product
description on Microsoft Word before uploading it on the top classified sites.
Tip 5: Think Like the Customer
The best way to catch the attention of new customers is to think like them. Study the existing
customers and perform market research along with competitive research to identify the needs of
Tip 6: Upload Images with the Product Description
Add images of your products with the product description to make it more reliable and attractive.
Tip 7: Write Relevant Contact Information
Do not forget to write a powerful call-to-action line and the right contact information. Provide your
direct phone number and email address so that the prospects can connect with you directly.
Tip 8: Put things in Perspective with the Images
While clicking pictures of the product, put a regular-sized pen beside it. This will help the prospects
get a fair idea of its dimensions.
Tip 9: Generate SEO-Friendly Content
Focus on generating SEO-friendly content rich with keywords so that the prospects can search for it
with the search algorithms on the top directory sites.
Tip 10: Hire a Content Developer
You can hire a professional content developer on a contract basis if you do not know how to develop
great content for the free directory sites.
Follow these tips to post engaging ads on directory sites like www.bedpage.com. The directory sites
will help you reach a large audience base within a couple of days.